Role of Ayurveda and Indigenous Knowledge in Developing Green Entrepreneurship
DOI:
https://doi.org/10.31305/rrjiks.2024.v1.n2.005Keywords:
Ayurveda, Indigenous Knowledge, Green Entrepreneurship, Sustainability, Eco-InnovationAbstract
Ayurveda and indigenous knowledge systems have historically played a crucial role in sustainable living, offering eco-friendly solutions that align with modern green entrepreneurship. Ayurveda, rooted in natural healing and sustainable resource use, presents a strong foundation for eco-conscious business models. Green entrepreneurship focuses on sustainable business practices that minimize environmental impact, reflecting a growing global trend toward eco-innovation. Ayurvedic principles, emphasizing holistic health and nature-friendly production, support the development of green businesses in sectors such as wellness, cosmetics, and organic farming. Similarly, indigenous knowledge, with its emphasis on traditional ecological wisdom, contributes to sustainability through agriculture, health, and resource management. Integrating these knowledge systems into business models can foster innovative, environmentally responsible enterprises. However, challenges such as policy constraints, economic barriers, and scalability issues hinder their widespread adoption. Effective policy frameworks and government support are essential for promoting Ayurvedic and indigenous-based green entrepreneurship, ensuring long-term sustainability and economic growth.
References
Altieri, M. A., & Nicholls, C. I. (2017). Agroecology: A transdisciplinary, participatory and action-oriented approach. CRC Press.
Berkes, F. (2012). Sacred Ecology: Traditional Ecological Knowledge and Resource Management. Taylor & Francis.
Berkes, F. (2018). Sacred Ecology. Routledge. DOI: https://doi.org/10.4324/9781315114644
Bhattacharya, S., & Sharma, R. (2019). Ayurvedic wellness and green entrepreneurship: A sustainable approach. Journal of Sustainable Business, 15(2), 89-103.
Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity, and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49. DOI: https://doi.org/10.1016/j.jbusvent.2004.12.001
Crane, A., Matten, D., & Spence, L. (2019). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. DOI: https://doi.org/10.1093/hebz/9780198810070.001.0001
Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship. Journal of Business Venturing, 22(1), 50-76. DOI: https://doi.org/10.1016/j.jbusvent.2005.09.003
Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st-century business. Capstone. DOI: https://doi.org/10.1002/tqem.3310080106
Forest Essentials. (2023). About Us. Retrieved from https://www.forestessentialsindia.com
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Gadgil, M., Berkes, F., & Folke, C. (1993). Indigenous knowledge for biodiversity conservation. Ambio, 22(2-3), 151-156.
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The circular economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757-768. DOI: https://doi.org/10.1016/j.jclepro.2016.12.048
Ghosh, S. (2019). Green finance in India: Progress and challenges. Economic & Political Weekly, 54(15), 45-51.
Gibbs, D. (2009). Sustainability entrepreneurs, ecopreneurs, and the development of a sustainable economy. Greener Management International, 55, 63-78. DOI: https://doi.org/10.9774/GLEAF.3062.2006.au.00007
Haider, J. (2021). Green entrepreneurship and indigenous business models. Springer.
Hall, J. K., Daneke, G. A., & Lenox, M. J. (2010). Sustainable development and entrepreneurship: Past contributions and future directions. Journal of Business Venturing, 25(5), 439-448. DOI: https://doi.org/10.1016/j.jbusvent.2010.01.002
Himalaya Herbals. (2023). Our Story. Retrieved from https://www.himalayawellness.com
Hockerts, K., & Wüstenhagen, R. (2010). Greening Goliaths versus emerging Davids – Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship. Journal of Business Venturing, 25(5), 481-492. DOI: https://doi.org/10.1016/j.jbusvent.2009.07.005
IEA. (2022). World energy outlook 2022. International Energy Agency.
Joshi, P., & Pandey, M. (2021). The rise of Ayurvedic startups: Integrating tradition with sustainability. International Journal of Entrepreneurship and Innovation, 24(1), 45-59.
Kama Ayurveda. (n.d.). Sustainable manufacturing practices. Retrieved from https://www.kamaayurveda.com/
Khadi Natural. (n.d.). Ayurvedic skincare products. Retrieved from https://www.khadinatural.com/
Kirkwood, J., & Walton, S. (2010). What motivates ecopreneurs to start businesses? International Journal of Entrepreneurial Behavior & Research, 16(3), 204-228. DOI: https://doi.org/10.1108/13552551011042799
Kumar, R., & Gupta, S. (2016). Fair trade practices in Ayurveda: Socio-economic implications. Asian Journal of Business Ethics, 7(1), 57-70.
Lush. (2023). Our Ethics. Retrieved from https://www.lush.com
Mitra, A., & Verma, S. (2022). Circular economy and Ayurveda: Opportunities for green entrepreneurship. Sustainability Review, 11(3), 120-135.
Mukherjee, P. K., Wahile, A., & Saha, K. (2018). Sustainable use of medicinal plants in Ayurveda. Journal of Ethnopharmacology, 215, 72-84.
Mukherjee, S. (2020). Water heritage of India: Traditional techniques of irrigation and conservation. Oxford University Press.
Nielsen. (2018). The global rise of sustainable products. Retrieved from https://www.nielsen.com
OECD. (2020). The future of sustainable business: Policies and practices. Organization for Economic Co-operation and Development.
Organic India. (2023). Our Mission. Retrieved from https://www.organicindia.com
Patanjali. (2023). About Us. Retrieved from https://www.patanjaliayurved.net
Patwardhan, B. (2014). Ayurveda and sustainable healthcare: Integrating tradition with modernity. Indian Journal of Traditional Knowledge, 13(4), 493-500.
Penn State Institutes of Energy and the Environment. (2020, August 10). Indigenous knowledge is key to a sustainable future. Retrieved from https://iee.psu.edu/news/blog/indigenous-knowledge-key-sustainable-future
Porter, M. E., & Van der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. Journal of Economic Perspectives, 9(4), 97-118. DOI: https://doi.org/10.1257/jep.9.4.97
Posey, D. A. (1999). Cultural and spiritual values of biodiversity. Intermediate Technology Publications. DOI: https://doi.org/10.3362/9781780445434.000
Pretty, J. (2008). Sustainable agriculture and food. Earthscan. DOI: https://doi.org/10.4135/9781848607873.n32
Rao, R., & Singh, S. (2020). Ayurvedic farming techniques for ecological sustainability. Ecological Farming, 15(4), 50-59.
Sattvik Foods. (n.d.). Ayurvedic-inspired foods. Retrieved from https://www.sattvikfoods.com/
Satyal, R., & Shrestha, A. (2018). Ayurvedic agriculture and sustainable farming practices. International Journal of Sustainable Agriculture, 7(2), 23-34.
Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: Categories and interactions. Business Strategy and the Environment, 20(4), 222-237. DOI: https://doi.org/10.1002/bse.682
Sharma, H., & Dash, B. (2008). Principles of Ayurveda: The natural way to health and wellness. Lotus Press.
Sharma, P., & Singh, R. (2021). Traditional Medicine and Sustainability in India. Springer.
Shepherd, D. A., & Patzelt, H. (2011). The new field of sustainable entrepreneurship: Studying entrepreneurial action linking "what is to be sustained" with "what is to be developed." Entrepreneurship Theory and Practice, 35(1), 137-163. DOI: https://doi.org/10.1111/j.1540-6520.2010.00426.x
Singh, R. H., Rastogi, S., & Dube, A. (2017). Ayurvedic principles and ecological sustainability: A comprehensive review. Environmental Science & Health, 5(2), 210-226.
Smith, T., & Tidwell, S. (2022). Indigenous renewable energy initiatives: Community-led sustainability projects. Routledge.
Stubbs, W., & Cocklin, C. (2008). Conceptualizing a "sustainability business model." Organization & Environment, 21(2), 103-127. DOI: https://doi.org/10.1177/1086026608318042
The Body Shop. (2023). Our Commitment to Sustainability. Retrieved from https://www.thebodyshop.com
Tiwari, R. (2019). The environmental perspective of Ayurveda: A sustainable approach to health. Journal of Environmental Studies, 17(1), 35-50.
Tripathi, P., & Sharma, M. (2020). Eco-friendly packaging in Ayurveda: Innovations and challenges. Journal of Green Business, 9(1), 65-79.
UNEP. (2021). Sustainability and corporate responsibility: Global trends. United Nations Environment Programme.
Vedi Herbals. (n.d.). History of Ayurveda: A Glimpse into its medicine and principals. Retrieved from https://vediherbals.com/blogs/blog/everything-you-need-to-know-about-ayurveda-part-1
World Health Organization (WHO). (2019). WHO Global Report on Traditional and Complementary Medicine 2019. WHO Publications.
